Rimma
Maslak
Since 2012
Toronto
Selected Brands:
Brand storytelling
and the power of art
I’m a visual designer and art director who brings together creative strategy, visual storytelling, and design craft. From developing concepts to building cohesive brand communications, I transform ideas into engaging visual experiences across digital and traditional media.
creative Expertise
Branding
Branding
Developing distinctive brand identities and visual systems, with thoughtful art direction and attention to consistency.
✲ Email campaigns
✲ Promotional emails
✲ Brand Strategy
✲ Loyalty marketing
✲ Email design
✲ Color Palette
CRM
CRM
Creating engaging email campaigns and customer communications that bring loyalty programmes, products, and offers to life.
✲ Market Research
✲ Target Analysis
✲ Positioning
✲ Insights
✲ KPI Definition
✲ Growth Planning
Digital
Digital
Designing visual content for digital platforms, including websites, social media and online advertising.
✲ Social Media
✲ Asset Adaptation
✲ Web Graphics
✲ Digital Campaigns
✲ Digital Advertising
✲ Digital Illustration
Design
Design
Bringing ideas together through strong concepts, and polished execution across print and digital formats.
✲ Creative concepts
✲ Presentation design
✲ Print and OOH
✲ Visual storytelling
✲ Layout and composition
✲ Generative AI tools